Boundaries Make You Look Professional

One of the best ways to build trust? Knowing what you don't do. It shows you're not just trying to sell everything under the sun — you actually have standards.

Here's what NWG doesn't offer, and how to handle it when it comes up.

🚫 Google Ads Management

NWG does not run Google Ads campaigns. This includes:

Setting up Google Ads accounts
Creating ad campaigns
Managing ad spend
PPC (pay-per-click) advertising

Why? Google Ads is a whole different beast. It requires constant monitoring, optimization, and a different skill set. Joe prefers to focus on what he does best — building great websites and organic SEO content.

What to say: "NWG focuses on websites and organic SEO. For Google Ads, Joe can recommend some trusted partners if you need that."

🚫 Social Media Marketing

NWG doesn't manage social media. This means:

No posting to Facebook, Instagram, TikTok, etc.
No social media strategy creation
No community management
No social media ads (that's different from Google Ads)

Why? Social media is a full-time job. Managing someone's Instagram while also building websites and writing SEO content would spread things too thin. Quality would suffer.

What to say: "Joe stays focused on websites and SEO content — the stuff that builds long-term traffic. For social media, you'd want a dedicated social media manager."

Why We Stay Focused

Here's the philosophy: Do a few things exceptionally well, rather than many things poorly.

NWG's sweet spot is:

Custom-coded websites
Ongoing website management
SEO content (blog posts that help you rank)
Quick updates and maintenance

That's it. And because Joe stays focused, the quality is consistently high.

How to Handle "Can You Also Do X?"

Inevitably, someone will ask if NWG can do something outside the scope. Here's how to handle it gracefully:

Scenario: "Can Joe also run our Facebook ads?"

Your response: "Great question! NWG focuses specifically on websites and organic SEO content — that's where the magic happens. For Facebook ads, Joe actually knows some good people he can recommend. Want me to ask him for a referral?"

This does a few things:

Answers the question honestly
Positions NWG as focused experts (not a jack-of-all-trades)
Offers a helpful alternative
Keeps the door open for the website conversation

The Referral Partner Mindset

Just because NWG doesn't do everything doesn't mean the relationship ends. Joe has a network of trusted partners for things like:

Google Ads management
Social media marketing
Graphic design (logos, branding)
Video production
Photography

If a prospect needs something NWG doesn't do, Joe can often make a warm introduction. This builds goodwill and trust — even if NWG doesn't get that particular project.

Pro tip: Being upfront about what you don't do actually builds MORE trust than pretending you can do everything. People respect honesty.

Quick Reference: Yes vs. No

✓ YES — NWG Does This	✗ NO — Not NWG's Thing
Custom website builds	Google Ads management
E-commerce setup	Social media posting
Weekly SEO blog posts	Social media ads
Website updates & edits	Video production
Site monitoring & security	Logo design (can refer)
Custom software/tools	Print marketing

Now you know exactly what NWG does and doesn't do. You're ready for any question.

Up next: "Website 101 for Non-Techies" — just enough tech knowledge to sound smart in conversations.