Print this out, save it to your phone, or bookmark it. This is your go-to cheat sheet for everything NWG. When you need a quick answer, this is your source.

The Elevator Pitch (30 Seconds)

"I know this guy Joe — he's the Neighborhood Website Guy. He builds custom websites for small businesses, not those cookie-cutter Wix templates. And he doesn't just build it and disappear — he manages it monthly, writes SEO content to help you rank on Google, and you can text him directly when you need something. It's like having a web developer on retainer for less than $90 a month."

Pricing At-a-Glance

Service	Price	What They Get
Standard Website	$599 build + $89/mo	5-20 pages, custom design, SEO-ready, mobile-friendly
E-Commerce	$1,000 build + $89/mo	Everything above + online store, payments, product catalog
Monthly Management	$89/month	Weekly SEO blog, updates, monitoring, direct access to Joe
Custom Software	Quote-based	Business tools, automation, integrations

Payment: 50% deposit to start, 50% before launch. Monthly auto-charge via credit card.

What NWG Does

Custom-coded websites (not templates)
E-commerce / online stores
Weekly SEO blog content
Site updates and edits
Performance monitoring
SSL security
Monthly reporting
Custom software/tools

What NWG Doesn't Do

Google Ads / PPC management
Social media marketing
Logo design (but can refer)
Print marketing
Video production

Ideal Client Profile

Perfect fit:

Small business owner (5-50 employees)
Wants ongoing partnership, not one-and-done
Values personal relationship over big agency
Understands $599-1,000 + $89/mo is an investment
Has at least a basic online presence goal

Industries that love us: Restaurants, contractors, healthcare, professional services, retail, fitness, salons, real estate, local services

Red flags: Want it free, need it yesterday, want just a quick fix, super technical and want to self-manage

Key Differentiators (Why NWG)

Others	NWG
Templates & page builders	Custom code, built from scratch
Support tickets & chatbots	Text Joe directly
Build and ghost	Monthly management partnership
Lock you in	You own your source code
Extra charge for SEO	Weekly SEO content included
Cookie-cutter approach	Tailored to your business

Objection One-Liners

Objection	Your Response
"Too expensive"	"It's actually cheaper than most agencies, and you get ongoing management included."
"I have a site"	"Is it actually helping you get customers? Joe can audit it for free."
"DIY is fine"	"Those templates limit your Google ranking. Custom code = better SEO."
"Don't need monthly"	"The weekly SEO content alone is worth more than $89/mo if you hired a writer."
"Need to think"	"Totally get it. Want me to have Joe send some examples of what he's done?"
"Know a guy"	"Cool! Will they manage it monthly and write content? That's what sets Joe apart."

Contact Info

Website: neighborhoodwebsiteguy.com
Email: joseph@neighborhoodwebsiteguy.com
Phone: Available after referral (Joe will reach out)

Your Commission

Rate: 20% of the setup/build fee
Per referral: $120 (standard) or $200 (e-commerce)
When: Paid when the project kicks off
How: Automatic bank deposit via Stripe Connect
Minimum payout: $25 (smaller amounts roll over)

Lead Submission Checklist

Before handing off, try to get:

Business name
Contact name
Phone or email
What they need (new site, redesign, e-commerce)
Current website (if any)
Timeline/urgency
Permission to share their info

Submit via: Partner dashboard, email to Joe, or three-way intro

The NWG Promise

When someone asks "Why should I trust this guy?" here's what you can say:

Satisfaction guarantee — Unlimited revisions until happy (first 10 clients)
No lock-in — Cancel anytime, get your source code
24hr response time — Joe actually answers
Weekly content — SEO blog posts included, not extra
Founding client pricing — $89/mo locked forever (first 10 clients)

Emergency Reference

If someone asks something you don't know:

"Great question — let me connect you with Joe directly. He can give you the specifics."

If someone seems skeptical:

"I get it. Here's his site: neighborhoodwebsiteguy.com. Check out his work and see if it resonates."

If someone's ready to move forward:

"Awesome! Let me introduce you to Joe. He'll take great care of you."

Save These

Website URL: neighborhoodwebsiteguy.com

Standard pricing: $599 + $89/mo

E-commerce pricing: $1,000 + $89/mo

Your commission: 20% of setup fee

Joe's email: joseph@neighborhoodwebsiteguy.com

Pro tip: Screenshot this page or bookmark it. When you're mid-conversation and need a quick stat, you'll be glad you did!